Experiential retail: the latest news exhibited in our showroom
Digital+Experience and Spatial+Design: these are the key words that light up in the dynamic lightbox at the entrance to our Milan showroom, and the phrases we’ve selected to welcome Design Week visitors. The concepts offer a teaser of the innovations presented within the space itself: multiple interactive and integrated display and communication solutions, to render the shopping experience a memorable occasion. Experiential retail – or phygital retail – is in fact the theme of our restyled showroom in Viale Abruzzi, in Milan, which was completely renovated for Design Week and opened its doors to the public from 17 to 23 April.
It’s a place of discussion and experimentation that we share with two other business: ETT, a creative digital company that specializes in experience design, and Corepixx, which develops interactive communication solutions. The showroom is a dynamic space that periodically changes appearance and configuration thanks to the flexible and versatile nature of its set-up.
The offerings showcased combine aluminium and fabric structures with an array of multimedia technologies, and are designed to meet the primary need of retailers: offering an impactful customer experience to consumers with differing needs and behaviours.
From LED walls to touchscreen tables, dynamic lightboxes and equipped walls, the installations are characterized by their highly interactive nature and the degree to which they actively involve visitors. One such example is the interactive library, which features sensors and video media: by touching or lifting the objects on display, visitors can learn more, find out about other models or purchase the item. The interactive wall also prompts visitors to act: it features an aluminium and fabric structure with a sliding monitor that users can move to discover further content.
There is no shortage of decorative elements either, including fabric coverings stretched across the wall and orthogonal lightboxes that enhance images, graphics and texts.
