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Phygital fittings

Using a novel combination of aluminium and fabric structures, domotics, sensor technology and multimedia devices, ABS Group creates immersive, experiential displays in which customers and visitors are active protagonists within the spaces. “Phygital” displays represent the perfect fusion of Physical media and Digital technologies, being ideal for increasing audience engagement in many areas, for retail, exhibitions, showrooms or events. They preserve the flexibility and aesthetics of the aluminium and fabric elements – being environmentally-friendly, backlit and soundproof – by enhancing their value through interactive technologies and multi-sensory immersive pathways.

Our approach

  1. We analyse the customer experience journey, seeking to identify all touch points with the client, to understand how the experience within the physical location (shop, outlet, showroom, etc.) can be improved and digitised.
  2. We identify touch points that can be turned into a “Phygital” experience.
  3. We propose new creative ideas on how to transform the identified touch points into an inclusive, immersive and hybrid experience with physical and digital elements.
REQUEST A CONSULTANCY

Phygital fittings

Using a novel combination of aluminium and fabric structures, domotics, sensor technology and multimedia devices, ABS Group creates immersive, experiential displays in which customers and visitors are active protagonists within the spaces. “Phygital” displays represent the perfect fusion of Physical media and Digital technologies, being ideal for increasing audience engagement in many areas, for retail, exhibitions, showrooms or events. They preserve the flexibility and aesthetics of the aluminium and fabric elements – being environmentally-friendly, backlit and soundproof – by enhancing their value through interactive technologies and multi-sensory immersive pathways.

Our approach

  1. We analyse the customer experience journey, seeking to identify all touch points with the client, to understand how the experience within the physical location (shop, outlet, showroom, etc.) can be improved and digitised.
  2. We identify touch points that can be turned into a “Phygital” experience.
  3. We propose new creative ideas on how to transform the identified touch points into an inclusive, immersive and hybrid experience with physical and digital elements.
REQUEST A CONSULTANCY

Our Phygital products

Our Phygital products

Pop-up stores

These new store types are interactive, flexible and functional. Realised without the need for masonry work, they combine aluminium structures, fabric coverings, accessories and technologies, able to support different configurations depending on the available space and intended use. The integration of multimedia supports, such as the interactive mirror and showcase, the slider and touchscreens, all result in engaging and attractive environments in which customers can experience the brand, product or service directly.

For more information, write to us at contact@absgroupsrl.it

Pop-up stores

These new store types are interactive, flexible and functional. Realised without the need for masonry work, they combine aluminium structures, fabric coverings, accessories and technologies, able to support different configurations depending on the available space and intended use. The integration of multimedia supports, such as the interactive mirror and showcase, the slider and touchscreens, all result in engaging and attractive environments in which customers can experience the brand, product or service directly.

For more information, write to us at contact@absgroupsrl.it

Pop-up stores

These new store types are interactive, flexible and functional. Realised without the need for masonry work, they combine aluminium structures, fabric coverings, accessories and technologies, able to support different configurations depending on the available space and intended use. The integration of multimedia supports, such as the interactive mirror and showcase, the slider and touchscreens, all result in engaging and attractive environments in which customers can experience the brand, product or service directly.

For more information, write to us at contact@absgroupsrl.it

Interactive shopfront

Consisting of an interactive transparent screen integrated into an aluminium and fabric structure, users can see a real product and simultaneously touch the screen to interact with the digital content shown. This innovative proposal actively involves the customer, whose attention is captured by the product on display and is then maintained during the exploration of interactive content, videos and images. It is thus possible to delve deeper into the product’s characteristics, view the colour range, see any complementary products and even complete the purchase.

For more information, write to us at contact@absgroupsrl.it

Interactive shopfront

Consisting of an interactive transparent screen integrated into an aluminium and fabric structure, users can see a real product and simultaneously touch the screen to interact with the digital content shown. This innovative proposal actively involves the customer, whose attention is captured by the product on display and is then maintained during the exploration of interactive content, videos and images. It is thus possible to delve deeper into the product’s characteristics, view the colour range, see any complementary products and even complete the purchase.

For more information, write to us at contact@absgroupsrl.it

Interactive shopfront

Consisting of an interactive transparent screen integrated into an aluminium and fabric structure, users can see a real product and simultaneously touch the screen to interact with the digital content shown. This innovative proposal actively involves the customer, whose attention is captured by the product on display and is then maintained during the exploration of interactive content, videos and images. It is thus possible to delve deeper into the product’s characteristics, view the colour range, see any complementary products and even complete the purchase.

For more information, write to us at contact@absgroupsrl.it

Artwall

This composition consists of different-sized monitors secured to an aluminium and fabric backlit wall. Versatile in the retail world and perfect for creating an initial contact during the customer journey, the Artwall conveys a message and immediately captures the customer’s attention. The interplay of deconstructed and moving images is not only impressive but also enhances brand and product communication.

For more information, write to us at contact@absgroupsrl.it

Artwall

This composition consists of different-sized monitors secured to an aluminium and fabric backlit wall. Versatile in the retail world and perfect for creating an initial contact during the customer journey, the Artwall conveys a message and immediately captures the customer’s attention. The interplay of deconstructed and moving images is not only impressive but also enhances brand and product communication.

For more information, write to us at contact@absgroupsrl.it

Artwall

This composition consists of different-sized monitors secured to an aluminium and fabric backlit wall. Versatile in the retail world and perfect for creating an initial contact during the customer journey, the Artwall conveys a message and immediately captures the customer’s attention. The interplay of deconstructed and moving images is not only impressive but also enhances brand and product communication.

For more information, write to us at contact@absgroupsrl.it

Sliding interactive wall

Available in different sizes, this aluminium and fabric wall features a sliding element containing a monitor and can even be transparent and touch. The added value consists in the direct involvement of users who physically interact with the installation component. In dialogue with the graphics printed on the backdrop, customers and visitors can absorb the information on the monitor and discover new content by moving the sliding module. This versatile and functional wall enhances communication in commercial, corporate and exhibition environments.

For more information, write to us at contact@absgroupsrl.it

Sliding interactive wall

Available in different sizes, this aluminium and fabric wall features a sliding element containing a monitor and can even be transparent and touch. The added value consists in the direct involvement of users who physically interact with the installation component. In dialogue with the graphics printed on the backdrop, customers and visitors can absorb the information on the monitor and discover new content by moving the sliding module. This versatile and functional wall enhances communication in commercial, corporate and exhibition environments.

For more information, write to us at contact@absgroupsrl.it

Sliding interactive wall

Available in different sizes, this aluminium and fabric wall features a sliding element containing a monitor and can even be transparent and touch. The added value consists in the direct involvement of users who physically interact with the installation component. In dialogue with the graphics printed on the backdrop, customers and visitors can absorb the information on the monitor and discover new content by moving the sliding module. This versatile and functional wall enhances communication in commercial, corporate and exhibition environments.

For more information, write to us at contact@absgroupsrl.it

Lift&learn interactive wall

This wall allows the story and characteristics of a product to be told through a digital narrative that is activated by a single, simple gesture. If the customer removes an RFID-tagged object from the display shelf, images, recordings, graphics and additional content appear on the monitor, providing more information about the product or presenting appealing and evocative content.

For more information, write to us at contact@absgroupsrl.it

Lift&learn interactive wall

This wall allows the story and characteristics of a product to be told through a digital narrative that is activated by a single, simple gesture. If the customer removes an RFID-tagged object from the display shelf, images, recordings, graphics and additional content appear on the monitor, providing more information about the product or presenting appealing and evocative content.

For more information, write to us at contact@absgroupsrl.it

Lift&learn interactive wall

This wall allows the story and characteristics of a product to be told through a digital narrative that is activated by a single, simple gesture. If the customer removes an RFID-tagged object from the display shelf, images, recordings, graphics and additional content appear on the monitor, providing more information about the product or presenting appealing and evocative content.

For more information, write to us at contact@absgroupsrl.it

Interactive table

For a brand and a company, an interactive table is a useful sales support, providing interactive content, enhancing product promotion and being able to gather data from users. Through simple and intuitive finger movements, customers can obtain more information about products, browse through catalogues, consult interactive maps and be entertained with games and quizzes. The multitouch surface is supported by an aluminium and fabric structure, backlit and customisable, which aesthetically enhances the interactive table for integration into the setting or environment in which it is placed.

For more information, write to us at contact@absgroupsrl.it

Interactive table

For a brand and a company, an interactive table is a useful sales support, providing interactive content, enhancing product promotion and being able to gather data from users. Through simple and intuitive finger movements, customers can obtain more information about products, browse through catalogues, consult interactive maps and be entertained with games and quizzes. The multitouch surface is supported by an aluminium and fabric structure, backlit and customisable, which aesthetically enhances the interactive table for integration into the setting or environment in which it is placed.

For more information, write to us at contact@absgroupsrl.it

Interactive table

For a brand and a company, an interactive table is a useful sales support, providing interactive content, enhancing product promotion and being able to gather data from users. Through simple and intuitive finger movements, customers can obtain more information about products, browse through catalogues, consult interactive maps and be entertained with games and quizzes. The multitouch surface is supported by an aluminium and fabric structure, backlit and customisable, which aesthetically enhances the interactive table for integration into the setting or environment in which it is placed.

For more information, write to us at contact@absgroupsrl.it

Interactive mirror

Available in various sizes, this is an ideal tool for the retail world, simplifying store management processes and rendering the customer experience intuitive. There are various levels of user involvement, with the experience being total and immersive. The customer can look at themselves in the mirror, taking in a range of information at the same time, interact with content such as videos and images and even choose and purchase products.
The mirror element is integrated into an aluminium and fabric wall, which can be backlit and fitted out so as to display various objects. The upholstery fabric is printed as requested and can be substituted in a few simple steps.

For more information, write to us at contact@absgroupsrl.it

Interactive mirror

Available in various sizes, this is an ideal tool for the retail world, simplifying store management processes and rendering the customer experience intuitive. There are various levels of user involvement, with the experience being total and immersive. The customer can look at themselves in the mirror, taking in a range of information at the same time, interact with content such as videos and images and even choose and purchase products.
The mirror element is integrated into an aluminium and fabric wall, which can be backlit and fitted out so as to display various objects. The upholstery fabric is printed as requested and can be substituted in a few simple steps.

For more information, write to us at contact@absgroupsrl.it

Interactive mirror

Available in various sizes, this is an ideal tool for the retail world, simplifying store management processes and rendering the customer experience intuitive. There are various levels of user involvement, with the experience being total and immersive. The customer can look at themselves in the mirror, taking in a range of information at the same time, interact with content such as videos and images and even choose and purchase products.
The mirror element is integrated into an aluminium and fabric wall, which can be backlit and fitted out so as to display various objects. The upholstery fabric is printed as requested and can be substituted in a few simple steps.

For more information, write to us at contact@absgroupsrl.it

Settings for Virtual Reality and Videomapping

Through a Virtual Reality experience, it is possible to be immersed in and explore first-hand a simulated space where everything becomes possible, so real that it is truly striking.
Through an interplay of projections, Videomapping enriches visual perception and renders the experience of customers and visitors memorable. In both cases, it is possible to create environments dedicated to the VR or Videomapping experience by covering the rooms with printed fabric or constructing actual spaces with the aluminium and fabric structures.

For more information, write to us at contact@absgroupsrl.it

Settings for Virtual Reality and Videomapping

Through a Virtual Reality experience, it is possible to be immersed in and explore first-hand a simulated space where everything becomes possible, so real that it is truly striking.
Through an interplay of projections, Videomapping enriches visual perception and renders the experience of customers and visitors memorable. In both cases, it is possible to create environments dedicated to the VR or Videomapping experience by covering the rooms with printed fabric or constructing actual spaces with the aluminium and fabric structures.

For more information, write to us at contact@absgroupsrl.it

Settings for Virtual Reality and Videomapping

Through a Virtual Reality experience, it is possible to be immersed in and explore first-hand a simulated space where everything becomes possible, so real that it is truly striking.
Through an interplay of projections, Videomapping enriches visual perception and renders the experience of customers and visitors memorable. In both cases, it is possible to create environments dedicated to the VR or Videomapping experience by covering the rooms with printed fabric or constructing actual spaces with the aluminium and fabric structures.

For more information, write to us at contact@absgroupsrl.it

Photobooth 180°

Photobooth 180° is an innovative multimedia station, consisting of several cameras arranged in a semicircle that shoot simultaneously. By sequentially editing photos taken from different angles, a film is created that transforms a two-dimensional scene into a three-dimensional one. It is a fun and engaging installation, particularly suitable for events and demonstrations. The backdrop is an integral part of the Photoboot 180° and can be created using an aluminium frame covered in customised printed fabric.

For more information, write to us at contact@absgroupsrl.it

Photobooth 180°

Photobooth 180° is an innovative multimedia station, consisting of several cameras arranged in a semicircle that shoot simultaneously. By sequentially editing photos taken from different angles, a film is created that transforms a two-dimensional scene into a three-dimensional one. It is a fun and engaging installation, particularly suitable for events and demonstrations. The backdrop is an integral part of the Photoboot 180° and can be created using an aluminium frame covered in customised printed fabric.

For more information, write to us at contact@absgroupsrl.it

Photobooth 180°

Photobooth 180° is an innovative multimedia station, consisting of several cameras arranged in a semicircle that shoot simultaneously. By sequentially editing photos taken from different angles, a film is created that transforms a two-dimensional scene into a three-dimensional one. It is a fun and engaging installation, particularly suitable for events and demonstrations. The backdrop is an integral part of the Photoboot 180° and can be created using an aluminium frame covered in customised printed fabric.

For more information, write to us at contact@absgroupsrl.it

Make your exhibition projects interactive!

Choose Phygital fittings to create dynamic and engaging environments and revolutionise the way your audience experiences the spaces!
Contact us for further information and find out more by visiting our channel on Youtube >

Make your exhibition projects interactive!

Choose Phygital fittings to create dynamic and engaging environments and revolutionise the way your audience experiences the spaces!
Contact us for further information and find out more by visiting our channel on Youtube >

Make your exhibition projects interactive!

Choose Phygital fittings to create dynamic and engaging environments and revolutionise the way your audience experiences the spaces!
Contact us for further information and find out more by visiting our channel on Youtube >