ABS Group is partner of INTERNI at FuoriSalone 2025
“Cre-Action” is the title of the great exhibition-event conceived and organised by INTERNI, the interior and contemporary design magazine, for the FuoriSalone 2025: a multi-location immersive experience that, from 7 to 17 April, will bring five Milanese locations alive, involving over 40 international designers.
ABS Group is technical partner for the event and will be taking part in the project with creation of the installations “War Flags” by Philippe Starck (with Babinet & Co) in the Botanical Garden and “I feel cool” by Pablo Dorigo and Genny Canton Studio for MCZ Group at the Università Statale di Milano.
WAR FLAGS
by Philippe Starck (with Babinet & Co) – in the Botanical Garden
“War Flags” is an installation with political content conceived by Philippe Starck (with Babinet & Co) that will be set up in the Brera Botanical Garden. It is based on the imaginary existence of the “Hate Unlimited Korporation”, a fictitious company dedicated to the promotion of global hatred, represented by a series of symbols designed by the authors. These symbols, reproduced on flags and armbands laid out along the avenues of the Botanical Garden, would allow the new warriors to identify themselves in a hypothetical future global conflict. Starck uses this dystopian provocative vision to denounce the violence of the new world order and invites the public to reflect and act.
Click here for more info on the project >>
I FEEL COOL
By Pablo Dorigo and Genny Canton Studio for MCZ Group
at the Università Statale di Milano
The Sottoportico Cortile d’Onore of the Università Statale di Milano houses the installation “I feel cool”, a project by Pablo Dorigo and Genny Canton Studio for MCZ Group. This offers a sensorial experience that explores the concept of climatic comfort, playing on juxtapositions of colour, light and matter, technology and nature. The installation features an iridescent reflective envelope that transforms with the passage of time and the changing seasons, creating a space where a primordial fire merges with a feeling of coolness.
If you are curious to find out more about these projects and how ABS Group contributed to their realisation, we look forward to seeing you in Milan from 7 to 17 April! For more details and updates on the events, visit the FuoriSalone 2025 website: https://www.fuorisalone.it/it/