Stand set up

ABS Group has designed the stand of Biemme Srl for the international exhibition MIDO, Milan. The stand of 48 square meters presents and enhances the company and its services for the eyewear sector. The details that have made this installation special, made of aluminium and fabric with integrated technologies, are: a single shaped fabric that fits perfectly to the two doors in the background wall, with a continuous graphic; a wall equipped with 4 monitors to show in detail the workings of Biemme; an interactive display, which allows visitors to interact with the product on display, exploring digital content on a touch screen. All for a captivating experience that allows you to know the details, colour range and much more. The set-up concept was curated by Kora Comunicazione.