Stand installation
Almec Group specializes in the production of semi-finished and finished products for the upholstery sector. What sets the business apart is their focus on the environmental impact of the production processes and energy efficiency of their factories. For Interzum 2023, one of the world’s leading trade fairs for the furniture supply and interior design sector, Almec Group entrusted WABi with the design and ABS Group with the creation of their exhibition stand. The installation was created using beMatrix aluminium profiles for the structures and sublimation-printed recyclable fabrics for coverings.
The company’s decision to use eco-friendly, removable and reusable materials instead of wood, plasterboard and paint resulted in a reduction in CO2 emissions of over 90%. This figure was calculated with great precision using software developed for beMatrix to measure the carbon footprint of installations. The Almec Group project is a testament to how businesses can maintain their commitment to their environmental philosophy even when participating in trade fairs and events.