An innovative concept for the new retail areas of the Venetian company, which chooses the aluminium and fabric format, created by ABS Group, for its openings in the Spanish airports.
Building with fabric: the new Fedon stores in the airports of Madrid and Barcelona
An innovative concept for the new retail areas of the Venetian company, which chooses the aluminium and fabric format, created by ABS Group, for its openings in the Spanish airports.
#TheChallenge
To design and build two textile-architecture stores, one 25 sq.m and the other 50 sq.m, intended for complex spaces such as airports, avoiding masonry work and heavy and inflexible materials.
#TheChallenge
To design and build two textile-architecture stores, one 25 sq.m and the other 50 sq.m, intended for complex spaces such as airports, avoiding masonry work and heavy and inflexible materials.
#RetailRevolution
A new dynamic and versatile store concept which can be installed into 7m³ of space, assembled in a few hours, and which can be completely renewed by changing the fabrics covering the structures.
#RetailRevolution
A new dynamic and versatile store concept which can be installed into 7m³ of space, assembled in a few hours, and which can be completely renewed by changing the fabrics covering the structures.
#WhyTextileArchitecture
It combines functionality and aesthetics, allows quick-and-easy changes to the image by replacing the fabrics, and it simplifies transport, assembly, and movement of the parts.
#WhyTextileArchitecture
It combines functionality and aesthetics, allows quick-and-easy changes to the image by replacing the fabrics, and it simplifies transport, assembly, and movement of the parts.
#BecauseWeCare
Before delivery to the customer, the stores were completely set-up and checked at our premises. This step is part of our standard procedures and it is essential to ensure the success of every project.
#BecauseWeCare
Before delivery to the customer, the stores were completely set-up and checked at our premises. This step is part of our standard procedures and it is essential to ensure the success of every project.
#DestinationAirports
One of the stores was set up in Barcelona El Prat Airport, while the other is in Madrid Barajas Airport, two of Spain’s major airports and important international showcases for brands and companies.
#DestinationAirports
One of the stores was set up in Barcelona El Prat Airport, while the other is in Madrid Barajas Airport, two of Spain’s major airports and important international showcases for brands and companies.
The project
After a first initial project, that had planned the use of traditional building materials, the company Store Builder, specialised in the design of commercial areas, was looking for possible building alternatives. The fabric and the solutions proposed by ABS Group proved to be valid in order to start and share a common path in the research of the best fitting-out possibilities, by using the advantaged offered by this material.
What was the outcome?
A new, innovative and complete store model has resulted where the environment, from the separating walls to the upper panels, is built and furnished in aluminium and fabric, avoiding all masonry work. The format was chosen to create the 25 sq.m store in Barcelona and then replicated and doubled in the 50 sq.m store in Madrid.
The walls of the Fedon store, equipped and back-lit, are enriched by magnetic hooks and shelves to expose the products. Inside each store, a storage space was obtained and in the upper part of each shop there is a hanging kit, which has a height of about 30 cm, with the company logo, all made of aluminium and fabric.
The project
After a first initial project, that had planned the use of traditional building materials, the company Store Builder, specialised in the design of commercial areas, was looking for possible building alternatives. The fabric and the solutions proposed by ABS Group proved to be valid in order to start and share a common path in the research of the best fitting-out possibilities, by using the advantaged offered by this material.
What was the outcome?
A new, innovative and complete store model has resulted where the environment, from the separating walls to the upper panels, is built and furnished in aluminium and fabric, avoiding all masonry work. The format was chosen to create the 25 sq.m store in Barcelona and then replicated and doubled in the 50 sq.m store in Madrid.
The walls of the Fedon store, equipped and back-lit, are enriched by magnetic hooks and shelves to expose the products. Inside each store, a storage space was obtained and in the upper part of each shop there is a hanging kit, which has a height of about 30 cm, with the company logo, all made of aluminium and fabric.