Borsalino, the iconic hat brand, opts for fabric to create its brand-new store inside the Leonardo da Vinci International Airport of Rome Fiumicino. This bright travel boutique reflects the brand’s elegant style and glam aesthetic, being designed to attract the attention of contemporary and cosmopolitan travellers.
Borsalino: sartorial travel boutique in Rome airport
Borsalino, the iconic hat brand, opts for fabric to create its brand-new store inside the Leonardo da Vinci International Airport of Rome Fiumicino. This bright travel boutique reflects the brand’s elegant style and glam aesthetic, being designed to attract the attention of contemporary and cosmopolitan travellers.
#TheChallenge
The aim of the project was to create a 24-square-metre temporary shop in textile architecture for a strategic yet complex space as an airportcan be, without the need for masonry work, choosing eco and light materials.
#TheChallenge
The aim of the project was to create a 24-square-metre temporary shop in textile architecture for a strategic yet complex space as an airportcan be, without the need for masonry work, choosing eco and light materials.
#TailoredRetail
The Borsalino store has been custom-designed to meet the client’s needs. The total white interior contrasting with the evocative images printed on the external fabrics, the bright walls, the painstakingly and precisely designed product display stands… all are choices that combine aesthetics and functionality, consistent with the brand’s image.
#TailoredRetail
The Borsalino store has been custom-designed to meet the client’s needs. The total white interior contrasting with the evocative images printed on the external fabrics, the bright walls, the painstakingly and precisely designed product display stands… all are choices that combine aesthetics and functionality, consistent with the brand’s image.
#TextileArchitectureBenefits
The aluminium and fabric structures are load-bearing , yet versatile and light. A store like Borsalino’s can be transported in just a few cubed meters of space, simplifying logistics and assembly.
The fabrics can then be simply replaced to renew the look, promote a product and convey a message.
#TextileArchitectureBenefits
The aluminium and fabric structures are load-bearing , yet versatile and light. A store like Borsalino’s can be transported in just a few cubed meters of space, simplifying logistics and assembly.
The fabrics can then be simply replaced to renew the look, promote a product and convey a message.
#BecauseWeCare
Before delivery to the customer, the shop was completely pre-fitted and checked in-house.
This step forms part of our standard procedures and is essential for ensuring the success of each project.
#BecauseWeCare
Before delivery to the customer, the shop was completely pre-fitted and checked in-house.
This step forms part of our standard procedures and is essential for ensuring the success of each project.
The Project
The Borsalino travel boutique at Rome Fiumicino Airport is the result of a renewed collaboration with Store Builder, a company specialising in the design of commercial spaces, which once again chose fabric and aluminium as alternative construction materials to traditional ones.
The result is an innovative store, in which every detail is built in textile architecture, without the need for any masonry work. The partly-backlit walls are fitted out with metal shelving and hooks for displaying the hats. Next to the register, the shop has a small warehouse made entirely of fabric, including the access door and a blind for closure.
The Project
The Borsalino travel boutique at Rome Fiumicino Airport is the result of a renewed collaboration with Store Builder, a company specialising in the design of commercial spaces, which once again chose fabric and aluminium as alternative construction materials to traditional ones.
The result is an innovative store, in which every detail is built in textile architecture, without the need for any masonry work. The partly-backlit walls are fitted out with metal shelving and hooks for displaying the hats. Next to the register, the shop has a small warehouse made entirely of fabric, including the access door and a blind for closure.