Enex Technologies is an Italian multinational company active in the development of energy-efficient technologies in commercial and industrial HVAC refrigeration systems. Inside its recently opened 7,500-square-metre production and management site in the province of Treviso, ABS Group has created a creative engaging showroom that combines fabric structures and interactive technologies.
An experiential showroom for Enex Technologies
Enex Technologies is an Italian multinational company active in the development of energy-efficient technologies in commercial and industrial HVAC refrigeration systems. Inside its recently opened 7,500-square-metre production and management site in the province of Treviso, ABS Group has created a creative engaging showroom that combines fabric structures and interactive technologies.
#TheChallenge
Designing a showroom that was both interesting and functional and enhanced the uniqueness of Enex with an itinerary designed to tell the company’s story, values, and vision.
#TheChallenge
Designing a showroom that was both interesting and functional and enhanced the uniqueness of Enex with an itinerary designed to tell the company’s story, values, and vision.
#TailoredFittings
Every element of the showroom was tailor-made, from the decorative elements to the signage, from the curved shelves for displaying products to the different exhibition supports.
A project of this magnitude and complexity called for the utmost care and attention at every stage and extremely precise, tailor-made work.
#TailoredFittings
Every element of the showroom was tailor-made, from the decorative elements to the signage, from the curved shelves for displaying products to the different exhibition supports.
A project of this magnitude and complexity called for the utmost care and attention at every stage and extremely precise, tailor-made work.
#TextileAndTechnology
The showroom layout combines the flexibility and aesthetic value of textile architectural structures with the experiential nature of multimedia technologies. An interactive sliding wall allows visitors to retrace the history of Enex, an interactive table lets them browse digital content and several monitors built into the fabric walls are a chance to discover various corporate videos.
#TextileAndTechnology
The showroom layout combines the flexibility and aesthetic value of textile architectural structures with the experiential nature of multimedia technologies. An interactive sliding wall allows visitors to retrace the history of Enex, an interactive table lets them browse digital content and several monitors built into the fabric walls are a chance to discover various corporate videos.
#SustainableShowroom
It has always been Enex’s ambition to reduce pollution and environmental impact in the refrigeration sector. Lending value to sustainable choices is a message that finds ample scope in the showroom and is conveyed both through visual content and the use of eco-friendly fittings like the aluminium and fabric structures.
#SustainableShowroom
It has always been Enex’s ambition to reduce pollution and environmental impact in the refrigeration sector. Lending value to sustainable choices is a message that finds ample scope in the showroom and is conveyed both through visual content and the use of eco-friendly fittings like the aluminium and fabric structures.
#CreativeSynergy
This project is the result of collaboration between three complementary companies: the graphic concept is by Kora Comunicazione, a sister company of ABS Group that specialises in the creation of content for the development of corporate narratives, design is by Remigio Architects, a team of architects and designers who develop customised architectural solutions, and the realisation is by ABS Group.
#CreativeSynergy
This project is the result of collaboration between three complementary companies: the graphic concept is by Kora Comunicazione, a sister company of ABS Group that specialises in the creation of content for the development of corporate narratives, design is by Remigio Architects, a team of architects and designers who develop customised architectural solutions, and the realisation is by ABS Group.
The showroom created for Enex Technologies
At the core of the project for Enex Technologies was the desire to create a showroom that would be impressive and manage to present the company’s history, goals and vision in an interesting way. With this in mind, the inclusion of interactive media well integrated into the fittings, enriched with bespoke content, helped to engage visitors and make them the active protagonists of the spaces.
To retrace the most important stages in history of Enex, visitors are invited to move a sliding monitor fixed to a fabric wall. Depending on the position, the monitor interacts with the graphics behind it and provides information and insights. An interactive table allows visitors to browse presentations and digital content, and perfectly integrated monitors enrich the aluminium and fabric walls with amazing corporate videos. The corner dedicated to the founder Sergio Girotto, welcoming visitors at the showroom entrance, has been created with a fabric stretched to follow the curved wall perfectly. The text and images printed on the fabric introduce the company’s ambition from its origins to the present day: to do its part to reduce pollution and environmental impact in the refrigeration sector.
The showroom created for Enex Technologies
At the core of the project for Enex Technologies was the desire to create a showroom that would be impressive and manage to present the company’s history, goals and vision in an interesting way. With this in mind, the inclusion of interactive media well integrated into the fittings, enriched with bespoke content, helped to engage visitors and make them the active protagonists of the spaces.
To retrace the most important stages in history of Enex, visitors are invited to move a sliding monitor fixed to a fabric wall. Depending on the position, the monitor interacts with the graphics behind it and provides information and insights. An interactive table allows visitors to browse presentations and digital content, and perfectly integrated monitors enrich the aluminium and fabric walls with amazing corporate videos. The corner dedicated to the founder Sergio Girotto, welcoming visitors at the showroom entrance, has been created with a fabric stretched to follow the curved wall perfectly. The text and images printed on the fabric introduce the company’s ambition from its origins to the present day: to do its part to reduce pollution and environmental impact in the refrigeration sector.