Interactive, emotional, engaging: the proposals presented by ABS Group, Corepixx and ETT during the annual event with the retailers community give value to the central role of the client inside the store, by transforming it into a place more and more connected and technologically advanced.
ABS Group at the Forum Retail with the 1P/Primo Piano stand, in order to trace the future of the stores
Interactive, emotional, engaging: the proposals presented by ABS Group, Corepixx and ETT during the annual event with the retailers community give value to the central role of the client inside the store, by transforming it into a place more and more connected and technologically advanced.
#TheChallenge
To present interactive and integrated fitting-out and communication solutions, in order to satisfy the main demand of the top retailers: offering an efficient customer experience to a consumer who has multiple needs and behaviours.
#TheChallenge
To present interactive and integrated fitting-out and communication solutions, in order to satisfy the main demand of the top retailers: offering an efficient customer experience to a consumer who has multiple needs and behaviours.
#CreativeSynergy
The project of the stand was born from the synergy of the companies that are part of 1P/Primo Piano: ABS Group, that designs and create fabric set-ups, Corepixx, that develops interactive communication solutions and ETT, creative digital company, specialised in experience design.
#CreativeSynergy
The project of the stand was born from the synergy of the companies that are part of 1P/Primo Piano: ABS Group, that designs and create fabric set-ups, Corepixx, that develops interactive communication solutions and ETT, creative digital company, specialised in experience design.
#Fabric&Interactivity
The fitting of the stand was created by combining the flexibility and the aesthetic value of the back-lit structures in textile architecture with the experientiality given by the use of the interaction technologies.
#Fabric&Interactivity
The fitting of the stand was created by combining the flexibility and the aesthetic value of the back-lit structures in textile architecture with the experientiality given by the use of the interaction technologies.
#RealRetail
The different solutions presented inside the stand proved to be efficient and easily comprehensible by the visitors as they simulated real situations and retail spaces and have been developped for various brands, such as Benetton and Guess.
#RealRetail
The different solutions presented inside the stand proved to be efficient and easily comprehensible by the visitors as they simulated real situations and retail spaces and have been developped for various brands, such as Benetton and Guess.
#SelfPayment
Some products presented inside the stand, such as the magic mirror and the interactive panel, integrate RFIP and POS systems for automatic and contactless payments with credit cards, in order to make this procedure easier and smoother for everyone.
#SelfPayment
Some products presented inside the stand, such as the magic mirror and the interactive panel, integrate RFIP and POS systems for automatic and contactless payments with credit cards, in order to make this procedure easier and smoother for everyone.
#180°Experientiality
An installation that contributed to increase the involvement level and the experientiality of the stand was the Photobooth 180° station, adjacent to the exhibition section: the visitors had fun by taking pictures of themselves in different poses and by obtaining three-dimensional micro-videos in stop-motion to be shared on the social media.
#180°Experientiality
An installation that contributed to increase the involvement level and the experientiality of the stand was the Photobooth 180° station, adjacent to the exhibition section: the visitors had fun by taking pictures of themselves in different poses and by obtaining three-dimensional micro-videos in stop-motion to be shared on the social media.
The project
ABS Group, ETT and Corepixx share the 1P/Primo Piano showroom in the heart of Milan, an experiential space that presents various fitting-out proposals in order to make dynamic and involving the retail, contract, museum and company settings. From this positive synergy the decision to share the Forum Retail project and to participate in the event (29-30 November) was born with a 1P/Primo Piano branded stand.
Designed as simulations of real situations, the installations inside the stand were born by a common planning and by the combination of products and solutions given by each company. A winning mix in order to make the shopping experience involving and unforgettable.
The main structure of the stand was created by ABS Group in aluminium, covered by printed fabric and enriched by the integration of various elements: sliding monitors, planned sensory systems, shelves and magnetic hooks, dynamic and non-orthogonal lightboxes.
Furthermore augmented and virtual reality stations, an interactive showcase designed for Guess and a multitouch panel were set up. Within some of the products, such as the magic mirror and the interactive panel, RFID and POS systems were integrated in order to allow the customer to complete the purchase procedure autonomously with his credit card: an added value that simplifies and make smoother also the payment phase inside the stores.
What was the outcome?
A dynamic and well-structured environment, with a high visual impact, that presented numerous functional solutions for the retail, by offering to the visitors the possibility to test each station and to discover uses and potentialities.
Adjacent to the exhibition section, an area devoted to a Photobooth 180° was created, an innovative and amusing multimedia station, composed of an aluminium and fabric structure and 24 cameras arranged in a semicircle. Inside the Photobooth 180° the visitors could take a picture of themselves by the cameras simultaneously and thus obtained a micro-video that transformed the two-dimensional scene into a three-dimensional one. An example of how the entertainment can be applied not only in the events or in the amusement places but also in the retail environment.
The project
ABS Group, ETT and Corepixx share the 1P/Primo Piano showroom in the heart of Milan, an experiential space that presents various fitting-out proposals in order to make dynamic and involving the retail, contract, museum and company settings. From this positive synergy the decision to share the Forum Retail project and to participate in the event (29-30 November) was born with a 1P/Primo Piano branded stand.
Designed as simulations of real situations, the installations inside the stand were born by a common planning and by the combination of products and solutions given by each company. A winning mix in order to make the shopping experience involving and unforgettable.
The main structure of the stand was created by ABS Group in aluminium, covered by printed fabric and enriched by the integration of various elements: sliding monitors, planned sensory systems, shelves and magnetic hooks, dynamic and non-orthogonal lightboxes.
Furthermore augmented and virtual reality stations, an interactive showcase designed for Guess and a multitouch panel were set up. Within some of the products, such as the magic mirror and the interactive panel, RFID and POS systems were integrated in order to allow the customer to complete the purchase procedure autonomously with his credit card: an added value that simplifies and make smoother also the payment phase inside the stores.
What was the outcome?
A dynamic and well-structured environment, with a high visual impact, that presented numerous functional solutions for the retail, by offering to the visitors the possibility to test each station and to discover uses and potentialities.
Adjacent to the exhibition section, an area devoted to a Photobooth 180° was created, an innovative and amusing multimedia station, composed of an aluminium and fabric structure and 24 cameras arranged in a semicircle. Inside the Photobooth 180° the visitors could take a picture of themselves by the cameras simultaneously and thus obtained a micro-video that transformed the two-dimensional scene into a three-dimensional one. An example of how the entertainment can be applied not only in the events or in the amusement places but also in the retail environment.