A few months on from the opening during the Fuorisalone, the Milan showroom that ABS Group shares with ETT and Corepixx is revamped to present a new exhibition concept.
1P/Primo Piano: the dynamic showroom that revamps in 24 hours using fabric and technology
A few months on from the opening during the Fuorisalone, the Milan showroom that ABS Group shares with ETT and Corepixx is revamped to present a new exhibition concept.
#TheChallenge
To renew the concept of the entire showroom periodically, completely revamping the image without changing the layouts and part of the multimedia supports.
#TheChallenge
To renew the concept of the entire showroom periodically, completely revamping the image without changing the layouts and part of the multimedia supports.
#ExperientialShowrooom
1P/Primo Piano is a melting-pot place for exchanging ideas and experimentation: the goal is to offer visitors an engaging and immersive experience that lets them see different bespoke contents created on a varied of themes, from the Salone del Mobile to Fashion Week.
#ExperientialShowrooom
1P/Primo Piano is a melting-pot place for exchanging ideas and experimentation: the goal is to offer visitors an engaging and immersive experience that lets them see different bespoke contents created on a varied of themes, from the Salone del Mobile to Fashion Week.
#FabricTechnology
The showroom’s layout is set by combining the flexibility and aesthetic value of the aluminium and fabric structures with the experience of using interaction technologies.
#FabricTechnology
The showroom’s layout is set by combining the flexibility and aesthetic value of the aluminium and fabric structures with the experience of using interaction technologies.
#CreativeSynergy
The added value of 1P/Primo Piano are the accumulative benefits among the companies that created the project: ABS Group, which designs and manufactures fabric fittings, Corepixx, which develops interactive communication solutions, and ETT, a digital creative company specialized in experience design.
#CreativeSynergy
The added value of 1P/Primo Piano are the accumulative benefits among the companies that created the project: ABS Group, which designs and manufactures fabric fittings, Corepixx, which develops interactive communication solutions, and ETT, a digital creative company specialized in experience design.
The project
The mix of skills and experience from which 1P/Primo Piano was born has made it a true place for interaction and experimentation, a dynamic and evolving space that was inaugurated in April 2018 as part of the Fuorisalone. One key feature making it stand out is the periodic changing of appearance, due mainly to how it was designed. The aluminium and fabric structures of the ABS Group can easily change the image, by reprinting and replacing the covering fabrics, and reprogramming the animations, in the case of the dynamic light-boxes. At the same time, the multimedia supports and interactive technologies in the showroom are changed and updated according to the requirements. This choice shows the level of innovation and the range of options offered by an installation made with these materials: it can adapt to different environments and contexts, it is optimized to change content and images at a reduced cost and time; and it’s perfect for corporate, commercial, exhibition and trade-fair situations.
At the Milan Fashion Week last September, visitors got to see a showroom that was completely renovated in layout concept, content and technologies.
Scroll the image slider to find out how the layout has changed
The project
The mix of skills and experience from which 1P/Primo Piano was born has made it a true place for interaction and experimentation, a dynamic and evolving space that was inaugurated in April 2018 as part of the Fuorisalone. One key feature making it stand out is the periodic changing of appearance, due mainly to how it was designed. The aluminium and fabric structures of the ABS Group can easily change the image, by reprinting and replacing the covering fabrics, and reprogramming the animations, in the case of the dynamic light-boxes. At the same time, the multimedia supports and interactive technologies in the showroom are changed and updated according to the requirements. This choice shows the level of innovation and the range of options offered by an installation made with these materials: it can adapt to different environments and contexts, it is optimized to change content and images at a reduced cost and time; and it’s perfect for corporate, commercial, exhibition and trade-fair situations.
At the Milan Fashion Week last September, visitors got to see a showroom that was completely renovated in layout concept, content and technologies.
Scroll the image slider to find out how the layout has changed
