Milan Fashion Week: New exhibition concept and extraordinary openings for our 1P/Primo Piano showroom
For the Milan Fashion Week, our 1P/Primo Piano showroom is renewed and on 24 and 25 September it opens its doors to a selected public.
1P/Primo Piano is a place for coming together and experimenting, a dynamic space which we inaugurated in April 2018 as part of the Fuorisalone, and which periodically is transformed in appearance and layout, also -and above all- due to how the installation has been conceived.
Our aluminium and fabric structures provide for quick and easy image changes, made possible by reprinting and replacing the covering fabrics. The media and interactive technologies in the showroom are also being changed, and updated according to the new requirements.
During the Fashion Week, thanks to two days of extraordinary openings – on 24 September from 2 to 9 p.m., and on 25 September from 10 a.m. to 9.00 p.m. – you can come and discover a showroom that is wholly new in terms of concept, content and technologies.
1P/Primo Piano is a shared showroom, born from a synergy between several companies: ABS Group, which designs and manufactures fabric fittings and installations, Corepixx, which develops interactive communication solutions, and ETT, a creative digital industry specializing in experience design.
To find out more about 1P/Primo Piano, visit www.primopiano-milano.com